Unfortunately, it goes without saying that today’s consumers desire to hear from brands in an authentic, inclusive, and culturally relatable manner. These agencies create campaigns that resonate with diverse communities whilst delivering consistent brand messages,…
Author: Eastward Media
Eastward Media is a digital marketing and ad-tech agency specialized in reaching Chinese audiences, worldwide. Offices in Vancouver and Toronto.
Building bridges through inclusive marketing with a multicultural agency
In the modern, increasingly global market, diversity is not so much a demographic trend as it is a dominant creative approach that shapes the way brands interact with their audience. Consumers, regardless of their cultural,…
Rednote explains how, as it’s becoming a key player in the digital engagement era
In the constantly shifting world of social media, some platforms change the way we communicate with each other. Rednote has been a force to be reckoned with, delivering a rare twist of community content and e-commerce. With online…
Why RedNote Was Born in Vancouver’s Social Media Ecosystem?
As the social media landscape changes, the relevant types of platforms capture global user’s attention. One such platform that is making waves is the RedNote (Xiaohongshu in China). The new app, which is focused on quality of life, has…
Understanding the Unique Landscape of Social Media in Chinese Markets
Chinese’s digital landscape is very different from the rest of the world: platforms, trends and user habits vary significantly. If your company is task to enter Chinese markets, mastered social media can help you succeed there!…
6 Common Mistakes to Avoid When Setting Up a WeChat Account
Breaking into the Chinese market offers thrilling opportunities for global businesses. WeChat is acknowledged by a number of companies as their portal to reach millions of possible clients. However, the WeChat account creation process could…
WeChat Account – Know Why You Need it
Do you want to target the Chinese population in Canada? Then, you need to be active on WeChat. It is a multi-purpose social media app that allows payments and messaging. It has features like mobile…
Digital Marketing – A Growth Catalyst for Companies
The level of competition has pushed many firms to opt for digital marketing that will help them grow. For example, through the internet, people across disparate global locations can now meet, a development that makes…
Cracking the Chinese Market – The Importance of Localization
It might be difficult for people from another country to stay away from their homes. It is surely not easy for them to leave their loved ones behind. And it is challenging to live in…
Key Mistakes to Avoid in the Chinese Digital Marketing Sector in Canada
As Canadian businesses want to increase their presence in the Chinese market, digital marketing becomes a key approach. Chinese Digital Marketing services in Canada is diverse and has its own platforms. It has its own…